The Words Matter
We buy, not because we need it, we buy because we attach our feelings with it
Every word in a sentence contains a vibration that decides the impact of its meaning to the receiver. A lot of importance is being given to the choice of words that we use to create our corporate communications. The focus has now shifted from sharing the information about a product or service to creating a story that would align itself to the aspirations and desires of the audience. Today, both internal and external communications plays a vital role in building a brand and its reach, determining whether the company will strive or fail. It impacts employee productivity, innovation, brand awareness and employee vintage.
The communication modal is changing every 3-6 months, based on new media convergence, new technology and new analytics on audience behaviour and needs. It directly puts our interest on how we need to communicate and how people get their information. There are 06 key reasons as to why we need a strong communication strategy in place
To know more about how we can improve your employee productivity and customer engagement by building a robust, effective and authentic Communciation Strategy,
lets scratch the Paper together!